Influencer Marketing is on the vogue and has made a remarkable impact on today’s marketing. Consumers today trust influencer marketing more than any other marketing method because of its authentic message. Influencer marketing is controlled and run by ‘influencers’ we find throughout the social media, belonging to any niche they are expert on. Find more about influencers and evolution of influencer marketing:
The year 2007 made Facebook and Twitter the best platforms to showcase your products; even today, it’s full of opportunities. Having a high-profile and huge followings from those platforms, most companies would engage with you online, but then most product placements you were able to see were organic and were not paid.
Then, it was Instagram that stole the crown in 2010, making scanning and posting your photographs as popular and famous as still it is. You can easily take a photo, edit it a little and post it on your Instagram, then spot and enjoy the engagement you get. There’s has been a lot of advertising taking place on Instagram, every day, up until now. You may learn from a lot of available guides and trainings over the internet to help you with social media advertising.
Again in 2013, Facebook reigned in the marketing world, it was one of the marketer’s best tool to achieve their goals and objectives for their business. You can advertise and boost your websites and Facebook pages through Facebook, driving traffic and sales to your business. Instagram offers more benefits for showcasing your product on photography and videos; while Facebook is more about written advertising.
2016 scattered the viral contents across the social media platforms like Facebook, Instagram, Twitter, and YouTube. Those people who were not much famous became celebrities by getting thousands and even millions of followers by creating engaging content, these people are what we call ‘Influencers’.
After that influencer marketing became more genuine in all aspects of its process, from the contents to the influencers, to the brands, and to the audience, even the relationship between brands, influencers and audience became genuine.
People are now relying on recommendations from these influencers which made the influencer marketing blooming. This has added value to brands more than those ways that traditional marketing used. Many industries have benefited from influencers like food industry, FMCGs, and fashion industries etc. Influencers market their products enticing customers for example fashion influencers in Dubai have created a distinctive sense of fashion among locals.
Influencers are much more relatable, less-irritating and dedicated with their work. Today, influencer marketing is one of the most effective marketing methods circulating online.